With display ads, you can reach potential customers as they are checking their Gmail, watching Youtube videos, or simply browsing the net. A display ad is a form of paid advertising that typically comes in various formats that users can engage with, such as text, image, video and rich media. Users can click on the ad to then be taken to the corresponding landing page where they can potentially make a purchase or an enquiry.
If you’re interested in engaging users, raising brand awareness and boosting your sales, then the Google Display Network is definitely the way to go.
Stand out to users with an eye catching ad
It’s easy for users to ignore a regular text ad. However, with display ads, you can use rich images and videos to grab the user’s attention and convince them to click on your ad and learn more about your business.
Use memorable imagery to enhance brand awareness
A major benefit of display advertising is that it facilitates brand awareness. Due to the visual nature of display ads they tend to have more impact on the user than regular text ads. As display ads are generally branded with images/videos, users can gather information on your brand before even clicking on the ad.
Turn window shoppers into customers with remarketing
With display advertising’s remarketing capabilities, you can show your ad to people who have previously visited your website. This is a great way to reach out to “window shoppers” and turn them into customers.
Reach your preferred audience through detailed targeting
It is important to target people relevant to your business when advertising. Display ads provide you with many targeting options to ensure your ads are reaching the right people. These ads can be tailored for an individual based on their demographics, interests, topics and location. Additionally, you can decide which websites you want your ads to appear on.
Use meaningful data to track your campaign’s performance
It is crucial to track the performance of your marketing activities to see what is working and what adjustments need to be made. Display advertising provides you with meaningful data such as how many users your ads are reaching, how many clicks its receiving, and the user response. By tracking your performance, you can rest assured that you are getting the most out of your investment.