GOOGLE SHOPPING ADS
Billions of people all over the world use Gmail on a daily basis, making it an excellence place for businesses to find potential customers.
Gmail ads are expandable ads in the Promotions tab of your Gmail account. These ads are collapsed by default, however, with a click they will expand into full page ads that can include videos and images. Gmail Ads are an excellent way to get up close and personal with potential customers and help grow your business.
What are Google Shopping Ads?
Google Shopping Ads, known also as PLA’s (Product Listing Ads), are a powerful campaign feature within Google AdWords network that allows retailers to reach potential customers and help them discover relevant products. These results can be found on the SERP (search engine results page), after potential customers perform a search query on the world’s most popular search engine, Google.com. Much like Google AdWords, these ads are triggered by your merchant center product data which you can then bid on that best match the products and ads that your potential customers are searching for.
Product Listing Ads are different in that they feature a product image that correspond to your specific SKU, (stockkeeping unit), product along with tailoring your ads towards the type of product and relevant categories to trigger the ads. Utilizing your merchant center data feed, you’re able to provide a more robust set of information to attract fully-informed purchasers, resulting in higher conversion rates and reducing the cost of less-qualified traffic.
Google Shopping ads have shown to increase the volume and CTRs of high-intent purchasers by the very fact that potential purchasers are able to view the exact product prior to clicking-through to the product page. According to Google, PLAs have shown to double or triple the standard click-through-rates vs. comparable text ads.
Our Keys To your Google Shopping Ads Success
Dedicated Google Shopping Ads Strategist
Each of our clients are assigned a dedicated Google Shopping Ads strategist that will help navigate and manage your efforts by ensuring that you’re delivering accurate data through your merchant center, and delivering the right ads to the right target audience. Our Google Shopping Ads strategists thrive off the ability to analyze your Shopping Ads accounts at the most granular levels, and optimizing your campaigns to ensure your marketing efforts are reaching high-intent purchasers, driving quality leads and increasing your businesses revenue.
Why use Google Shopping Ads for your business?
Shopping campaigns have become an essential tool for high-volume ecommerce companies. For advertisers and businesses alike, Google Shopping Ads targeting options and ability to deliver high-intent leads to an exact product page can be an incredibly powerful to boosting conversion rates and increasing high-intent leads at unprecedented speeds.
Google Shopping Ads increases a company’s visibility by headlining the exact product by specific categories that increases the potential to drive and deliver quality leads from informed and intentful purchasers.
Receive regular randing/status reports
Frequent auditing needs to be done to ensure your website is able to continue ranking highly. Our experts are continuously learning and keeping up-to-date with Google’s ever changing regulations, thus ensuring they are complying with Google Webmaster guidelines