Google Shopping Ads, known also as PLA’s (Product Listing Ads), are a powerful campaign feature within Google AdWords network that allows retailers to reach potential customers and help them discover relevant products. These results can be found on the SERP (search engine results page), after potential customers perform a search query on the world’s most popular search engine, Google.com. Much like Google AdWords, these ads are triggered by your merchant center product data which you can then bid on that best match the products and ads that your potential customers are searching for.

Product Listing Ads are different in that they feature a product image that correspond to your specific SKU, (stockkeeping unit), product along with tailoring your ads towards the type of product and relevant categories to trigger the ads. Utilizing your merchant center data feed, you’re able to provide a more robust set of information to attract fully-informed purchasers, resulting in higher conversion rates and reducing the cost of less-qualified traffic.

Google Shopping ads have shown to increase the volume and CTRs of high-intent purchasers by the very fact that potential purchasers are able to view the exact product prior to clicking-through to the product page. According to Google, PLAs have shown to double or triple the standard click-through-rates vs. comparable text ads.

Dedicated Google Shopping Ads Strategist

Each of our clients are assigned a dedicated Google Shopping Ads strategist that will help navigate and manage your efforts by ensuring that you’re delivering accurate data through your merchant center, and delivering the right ads to the right target audience. Our Google Shopping Ads strategists thrive off the ability to analyze your Shopping Ads accounts at the most granular levels, and optimizing your campaigns to ensure your marketing efforts are reaching high-intent purchasers, driving quality leads and increasing your businesses revenue.