SEO–Search Engine Optimisation
You will notice that the results on Google’s search engine are shown either organically or as ads. By appearing in the top results organically, it means that your website is trusted, relevant and has products and services matching the keywords searched.
Here at waze we are committed to getting your website to the top of the organic search results and making sure it stays there.
Affordable SEO Services Auckland NZ
Our team of specialists pride themselves on staying up to date on all the latest developments and trends in Search Engine Optimisation. We use the most effective methods to optimise your website so that it is the first thing people see when they search for keywords relevant to your business.
TECHNICAL SEO: INDEXING, CRAWLING AND ACCESSIBILITY
Technical Search Engine Optimization made up of over 200 individual metrics that search engines use to decide which results to view for a given keyword search and the order in which to display them.
You might have put a lot of effort and money into an attractive website with lots of great content. But if there are technical issues preventing search engines from indexing your website or sending the wrong signals – you are potentially missing out on significant visitor traffic and sales.
Because of this, we always start with a Technical SEO Audit to identify the issues that should be addressed immediately and can often bring the greatest results.
Technical SEO is a key component of our SEO approach, which includes on-page optimization and off-page optimization.
ECOMMERCE SEO SERVICES
Drive Traffic With Our Ecommerce SEO Services
An Ecommerce SEO agency like Amplitude has a deep expertise in boosting traffic and search engine rankings for online shopping sites. Knowing the most relevant keywords and search queries that drive sales, is critical for the success of an ecommerce website.
An Ecommerce SEO Company With Experience
Today’s ecommerce platforms such as Shopify, Magento and WooCommerce offer a variety of features that’ll help you optimize your ecommerce store for Google. WAZE has worked with hundreds of brands and ecommerce stores to get the most out of their website.
A few of the Ecommerce SEO services we provide:
- Information architecture blueprint
- Taxonomy & site architecture
- Strategy for “Out of Stock” pages
- URL Redirects and canonicalization
- Rich Snippets & Schema Markup
- Featured Snippets & Shopping Panel
- Keyword and metadata/metatag optimization
- XML Sitemaps
- Page & Domain Authority
User Engagement and Conversion Rate Optimization
Driving qualified traffic is only part of the equation. Google SEO algorithms today look at user behavior metrics: How much time did the shopper spend on your website? Did the bounce after viewing your product(s)? Did the web pages take a long time to load for the shopper? Is the online store mobile friendly?
YOUTUBE VIDEO SEO
Why should you care about YouTube Video SEO? Most don’t realize but the 2nd largest search engine isn’t Bing or Yahoo, it’s YouTube. It’s a great source for SEO traffic both on YouTube.com and in Google search results.For certain search queries, a video is a better result than a website.
It shouldn’t be surprising to see videos show up prominent in search results on Google since they own YouTube. So while a brand may be fighting to beat the competition in showing up higher for valuable SEO keywords, it can often be as easy as creative some engaging content and sharing on YouTube.
YouTube receives over 30 million visitors a day and it’s engaging content that is a top SEO ranking factor for Google and other search engines. “How-to”, product/service reviews, tutorials and sports/fitness related videos all typically rank well.
This is a distinguishing difference from keyword queries on a traditional search engine. Focus on creating videos that teach, share, train and help rather than videos about your business.
Google recently announced that Content is one of the three most important factors in ranking your website higher. A recent study by Neil Patel found that websites that provide quality content drive 7.8 times more traffic than others that don’t. Beyond the benefits of stronger SEO results, a comprehensive content strategy is one of the most effective tools for building awareness, brand authority and lead generation.
At Amplitude, we teach our clients that generating leads with content marketing should be about only producing and curating magnetic content. This is truly a case of quality over quantity. There is already plenty of noise on the web so we work with you to make your content awesome, answer questions your target market might have, and provide solutions. Always add value so that your content stands out from the crowd.
As part of our Conversion Rate Optimization, we test copy and visuals around themes to develop the most effective messaging in each medium. Material is developed in keeping with analytical data about each client’s customer base, look great and are written with legal-readiness in mind.
Analyse your competitors strategies
First and foremost it is important to identify the keywords your target audience are using when searching for services or products you offer. Our experts understand the value of using the right keywords and are able to point out the keywords that will convert.
Our comprehensive SEO Audits dive deeply into the inner workings of your website’s search engine strength, uncovering the entire host of potential negative and positive factors for your own web properties versus your most powerful competitors. These are 50+ page reports with extensive charts and detail looking at:
- Competitor Analyses
- Content & Keyword Strategy
- On-Page Optimization
- Off-Page Optimization
- Technical Audit Findings
- Site Architecture
In addition to these core findings, we also supply extensive appendices and worksheets to increase your effectiveness in fixing known issues while developing more powerful metadata and keyword strategy using our recommendations. We also include a customized worksheet for citation logs that will increase local SEO strength as well.
With our SEO Audit, you will have every method of information you need to dominate SEO in your vertical. Many of our clients see immediate pops in their ranking terms within a short time of implementing our suggested technical fixes. However, beyond this initial burst, we arm you with the perspective and strategy for long-term on-page and off-page optimization to drive continued improvements for years to come.
KEYWORD TRACKING AND BACKLINK ANALYSIS
KEYWORD TRACKING AND BACKLINK ANALYSIS
In search engine optimization, measuring is essential. If you can measure both successes and failures, you can effectively improve your marketing campaigns. Some of the most important factors for online marketing campaigns include links, websites, referrals, domain authority, and other important KPIs. All this data helps in analyzing marketing strategies to create the best approach for ultimate success and it is the reason why keyword tracking and backlink analysis are so important.
What Is Keyword Tracking?
When it comes to SEO, understanding your competition is crucial. Websites rank on search engines by using relevant keywords. Luckily, there are various online tools available today to help you with keyword tracking. You must know how these systems work, so you can take complete advantage of these tools.
The most important aspect of tracking keywords is creating a comprehensive keyword competition analysis. This will help you determine the right keywords to use in content throughout your website. It also provides specific keywords that have not been used by other competitors.
This process may take time and effort before you can finally get what you need. However, once you achieve your goals, the benefits will be quite useful for you in the long run.
Our experts here at WAZE have comprehensive knowledge of all the leading tools in the industry. We can help provide all necessary keyword analytics and strategy for your business.
What Is Backlink Analysis?
Backlinks are MUST-HAVE in web rankings and should be a vital part of your analytics and overall strategy. Backlinks work as a signal to search engines about the popularity of your website in terms of how many links there are to you from other websites and how credible those link sources are.
As a rule of thumb, the more credible the source of the backlink, the more it benefits your website in the eyes of search engines. All backlinks have different values depending on the page they’re located on as well as how the anchor texts are phrased.
To analyze your backlinks, using a backlink database tool is important. This will help you create more detailed analysis about your entire SEO plan. A site explorer tool examines backlinks to guarantee they’re serving your site well and are working effectively. When you need to analyze your page from a SERP, you just need to plug it into the tool’s textbox.
Our experts here at WAZE have a comprehensive knowledge of backlink analysis and link building strategies. We can help you websites obtain high quality links that will boost search engine positioning and rank your website higher.
Types of Analytics Used in Modern SEO
At WAZE we provide custom strategies to ensure quality results. Our efforts are focused on the specific needs of your business. We focus on revenue and traffic goals to achieve dependable marketing success online. Also, with our staff of expert SEO & Digital Marketing professionals, we provide real-time seo dashboards that include backlink metrics, keyword analysis and rankings to provide your team with complete, relevant data.