Google Shopping helps expose your business to potential customers by matching users’ search queries with your relevant products.
When someone searches for a specific product, ads for relevant products will appear at the top of the search results. These ads will feature a photo of the product, the price, the store name, and more. The great thing about these ads is that you only pay when someone clicks through to your website or views your online inventory. This means that you only pay for results.
Promote your online inventory
Google Shopping ads appear at the top of the page, just above the organic search results, meaning it is the first thing that people see. Having a Google Shopping ad will help you enhance your brand awareness and the online visibility of your products.
Drive traffic to your website
Many advertisers experience significantly higher click-through rates (CTR) with Google Shopping ads compared to text ads for shopping-related searches. In many cases, Google Shopping ads receive double or triple the CTR of regular text ads.
Get more qualified leads
The visual and informative nature of these ads gives users a strong understanding of the product before they click on the ad, which gives you more qualified leads. This means that visitors who land on your product page will likely have a high intent to purchase.